For B2B SaaS founders

The pipeline a sales-led founder can actually run — without hiring a CMO.

Built for $5k–$50k ACV B2B SaaS where you, the founder, still take the demos.

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What we grade you on

Sales-qualified opportunities from named accounts per week — not MQLs, not pageviews.

What this fixes

Three problems you actually have — not three a generic playbook assumes.

Your inbound went flat 6 weeks ago

Content cadence slipped because there's no one running it. You don't know whether to hire, double down on outbound, or wait — the playbook tells you in week one.

Outbound is 'sequenced' but reply rates are 1.4%

Generic templates and ICPs that are too wide. We re-cut your list to 50 named accounts and rebuild the message around the wedge a CRO will forward internally.

Demos close, but pipeline isn't repeatable

31% demo-to-close means the product works. The 90-day plan rebuilds the path before the demo — narrative, proof, and one channel that pays back under 12 months.

Your 90 days

The B2B SaaS · sales-led shape

Three phases. Each one assumes the previous one worked. No "test five channels in week two" generic scaffolding.

ICP & narrative

Weeks 1–4

Lock the 50-account list and the one-line wedge before any outbound.

Outbound + proof

Weeks 5–8

Multi-thread sequences, the anchor case study, the security/ROI pack.

Repeatable pipeline

Weeks 9–12

Coverage targets, win-rate review, documented ABM rhythm.

Channels we lean on

What actually works here.

Founder-led LinkedIn
3 posts/wk, 30 min/day in replies — your buyer reads LinkedIn before they reply to email.
Named-account outbound
50 accounts, hand-written opens, multi-thread when a reply comes in.
Operator-only Slacks (RevGenius, Pavilion)
Be the person who gets named when a CMO asks for a vendor.
Anchor case study + a single POV piece
The two assets a champion needs to sell internally.
Webinar with one friendly analyst or peer
40 ICP registrants beats 4,000 unqualified pageviews.

We won't do

Things we cut on day one.

✕No DTC creative-testing loop on Meta/TikTok
✕No 'launch on Product Hunt' as the demand plan
✕No SDR hiring before the founder has run outbound personally for 90 days
✕Programmatic SEO at $5k ACV before the wedge is locked
✕LinkedIn paid spend before you know CAC payback
✕Full-time SDR hire before founder-led outbound shows signal

Week 1, sample

Four priorities, in order.

This is the actual shape of your first week — not a feature tour.

1
Rewrite the homepage H1 around the wedge
Outbound and content both bounce off a feature-tour page.
2
Run 5 closed-won + 3 closed-lost interviews
The messaging doc Phase 2 depends on — and it has to come from real verbatim, not founder intuition.
3
Cut the LinkedIn ad spend until payback is proven
Affordability flag: runway < 12 months + CAC payback unknown = burning cash for signal you don't have yet.
4
Ship 4 LinkedIn posts off the new POV piece
Compounds the wedge in the channel where your reply rates are already 2× industry.

Be honest with yourself

Instead of: DTC creative-testing rhythms, Product Hunt launches as a demand plan, or generic 'startup marketing' playbooks built for a $39/mo PLG product.

If that's actually your motion — pick the right vertical below. Generic plans cost more than wrong ones.

DTC ecommerce →Marketplaces →Agencies & services →Creators & personal media →

Build the B2B SaaS plan in two minutes.

Eight questions. Branched for B2B SaaS · sales-led. No credit card.

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