Sample output · No signup required
A real Growthme plan, before you sign up.
This is the actual output Growthme produced for a fictional founder. Same shape, same opinions, same affordability flags you'd get from your own onboarding — just with someone else's numbers.
Founder context
Lena Park, Lattice Health
Stage
Seed · 14 customers
Motion
B2B SaaS · Founder-led sales
Pricing
$17,400 ACV
Revenue
$42k MRR
Team
6 people · 1 marketer (Lena)
Runway
11 months runway · $180k cash
90-day goal: Get to $80k MRR in 90 days with sub-12-month CAC payback
Marketing scorecard
Where Lena actually stands
Overall
55
out of 100 · Developing
Positioning
Developing
Clear ICP, weak category frame. Site reads like a feature tour.
62
Demand
At risk
Inbound flat 8 weeks. No repeatable channel. CAC payback unproven.
41
Content
Developing
Lena ships 1 LinkedIn post/wk. No SEO or POV pieces in market.
55
Sales
Strong
31% demo→close. Founder-led works; needs a deal desk for >$25k.
71
Brand
Developing
No recognizable POV in category. 0 earned mentions in 90 days.
48
90-Day Plan
From $42k MRR to $80k MRR
Three phases. Each one assumes the previous one worked. Branched for B2B SaaS · founder-led sales · sub-12-month payback constraint.
Phase 1 · Weeks 1–4
Sharpen the wedge
You won't out-spend competitors. Win on a sharper POV before you turn on channels.
- Week 1Rewrite homepage H1 around the 'utilization gap' wedge — kill the feature tour.Owner: Lena
- Week 1Interview 5 closed-won, 3 closed-lost. Pull verbatim language into a messaging doc.Owner: Lena
- Week 2Publish a 1,200-word POV piece: 'Why utilization dashboards are the wrong frame.'Owner: Lena
- Week 2Stand up CAC/LTV tracker in Growthme. Tag every deal source for 90 days.Owner: Ops
- Week 3Cut paid LinkedIn spend to $0. You don't have payback signal yet — affordability flag is RED.Owner: Lena
- Week 3Ship 4 LinkedIn posts riffing on the POV piece. One per weekday.Owner: Lena
- Week 4Run a 30-min office hours session for 6 ICP prospects. Don't pitch. Diagnose.Owner: Lena
Phase 2 · Weeks 5–8
Prove one channel
Pick the channel where your sales motion already wins and pour into it. Ignore everything else.
- Week 5Outbound: 40 hand-picked accounts/wk via Lena's LinkedIn. Reference the POV piece as the opener.Owner: Lena
- Week 5Publish customer story #1: 'Lattice cut review prep from 6h to 40m at Northwind.'Owner: Lena
- Week 6Launch a 3-email nurture for everyone who reads the POV piece (Growthme drafts; Lena edits).Owner: Lena
- Week 6Decision gate: if LinkedIn outbound > 8% reply rate, double it. If < 4%, kill and switch to partner channel.Owner: Lena
- Week 7Run one webinar with a friendly analyst on the 'utilization gap.' Target 40 registrants.Owner: Lena + guest
- Week 8First measurement: CAC payback by source. Cut anything > 14 months.Owner: Ops
Phase 3 · Weeks 9–12
Compound the winner
One channel that pays back. One story the market repeats. Everything else waits for Q2.
- Week 9Double down on the channel that hit CAC payback < 12 months. Brief the team weekly.Owner: Lena
- Week 10Publish customer stories #2 and #3 with revenue/time metrics in the headline.Owner: Lena
- Week 11Build a lightweight partner program with 2 implementation firms. Revenue share, not co-marketing fluff.Owner: Lena
- Week 12Re-score. Re-plan next 90. Hire #2 marketer ONLY if MRR ≥ $70k and payback < 12 months.Owner: Lena
This week's priorities
Four things, in order
Re-ranked weekly based on Lena's wins, the scorecard movement, and an affordability check against her CAC/payback model.
- 1Rewrite the homepage H1 around the 'utilization gap' wedgeYour scorecard's weakest link is positioning. Demand spend without this is wasted CAC.Effort · 3hImpact · High
- 2Run 5 closed-won + 3 closed-lost interviewsYou're guessing at the wedge. 8 calls produces the messaging doc Phase 2 depends on.Effort · 6hImpact · High
- 3Pause LinkedIn ads ($2.1k/mo) Affordability flagAffordability check: CAC payback is unknown and runway is 11 months. Burn the cash on signal, not clicks.Effort · 15mImpact · Medium
- 4Ship 4 LinkedIn posts off the POV pieceCompounds the wedge in the channel where your reply rates are already 2× industry.Effort · 2hImpact · Medium
Content draft, ready to review
What lands in Slack on Monday
LinkedIn post · Monday
DraftWhy utilization dashboards are the wrong frame
Every health system I talk to has a "utilization dashboard." Almost none of them have changed a staffing decision because of one.
The dashboard isn't the product. The 40 minutes a charge nurse spends every morning reconciling it is the product — and that's the thing nobody buys software to fix.
We rebuilt Lattice around that 40 minutes. Three customers cut it to under 8. One stopped doing it at all.
If your team is buying dashboards and complaining about staffing in the same sentence — that's the gap.
Tied to: Phase 1 · Wedge POV·ICP: Health system COOs·Goal: 8%+ reply rate
This is what yours will look like.
Eight questions about your company. Two minutes. The plan, scorecard, and first week land on the other side.