Features

Thirteen tools. One operating system.

Growthme bundles the work of a fractional CMO, a brand strategist, a content team, a demand-gen lead, and a paid-media analyst into a single workspace — running on your company context. Every module reads from the same brain, so positioning informs copy, copy informs campaigns, and campaigns inform next week's priorities.

90-Day Marketing Plan Marketing Scorecard Marketing Copilot Weekly Priorities Budget Planner AI Marketing Audit Messaging Founder Content Engine Campaign & Demand Gen Launch & Lifecycle Emails Sales Plan & ABM Lists Benchmarks & Intelligence Brand Kit & Voice

01 · Plan

90-Day Marketing Plan

A sequenced 12-week roadmap tailored to your stage.

Instead of a generic checklist, Growthme builds a week-by-week plan calibrated to your funding stage, ACV, ICP, and current traction. Each week has a theme, two to four prioritised initiatives, owners, success metrics, and the dependencies between them.

Inputs

Stage, ACV tier, ICP type
Current channels & traction
Goal (pipeline, signups, revenue)

What you get

12-week phased roadmap
Weekly themes & owners
Initiative briefs with success metrics

Example — Week 3 — Foundations: ship pricing page v2, launch 5 founder-led LinkedIn posts, run 4 ICP interviews.

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Sample input

Stage: Seed · $15k ACV
ICP: RevOps at 50–200 emp
Goal: 20 demos / month

Generated output

Weeks 1–4 · Foundations

Pricing v2, 5 founder posts/wk, 12 ICP interviews

Weeks 5–8 · Pipeline

Launch outbound (200 accts), 2 case studies, retargeting

Weeks 9–12 · Compound

Partner co-marketing, webinar series, scale paid social

02 · Diagnose

Marketing Scorecard

Honest grades across the eight areas that move pipeline.

A diagnostic that scores positioning, messaging, conversion, content, social, email, paid, and analytics from 0–100. Each area comes with band-specific commentary (what good looks like, what's likely broken) and the single highest-leverage fix.

Inputs

Website URL
Stage & ACV
Active channels

What you get

Eight category scores
Overall grade & band
One prescriptive fix per category

Example — Messaging 42 / 100 — the homepage explains what you do, not who it's for. Fix: rewrite hero around the ICP's job-to-be-done.

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Sample input

Website: acme.com
Stage: Pre-seed
Channels: LinkedIn, cold email

Generated output

Positioning38

Messaging42

Conversion29

Content61

Email20

Paid0

Top fix · Rewrite hero around the ICP's job-to-be-done. Expected lift: +18% demo conv.

03 · Build

Marketing Copilot

Streaming AI chat that already knows your company.

A chat surface pre-loaded with your positioning, ICP, plan, and scorecard. Ask for a cold email sequence, a landing page draft, a webinar outline, or a campaign brief — answers are decisive, on-brand, and ready to paste into a doc.

Inputs

Your company context (auto-loaded)
Free-form prompt

What you get

Streaming markdown response
Reusable artefacts (emails, copy, briefs)
Follow-up suggestions

Example — “Write me a 4-email outbound sequence for VP RevOps at Series-B SaaS” → fully written sequence with subject lines, CTAs, and timing.

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Sample input

Prompt: 4-email outbound to VP RevOps, Series-B SaaS
Tone: Direct, no jargon

Generated output

Email 1 · Day 0

Subj: 12 hours/week on pipeline reporting?

Hey {first}, noticed {company} just hired 3 AEs…

Email 2 · Day 3

Subj: Quick follow-up

Email 3 · Day 7 · Case study

Email 4 · Day 12 · Break-up

04 · Focus

Weekly Priorities

Four high-leverage moves every Monday — not a hundred to-dos.

The operating cadence of a great CMO. Each week Growthme picks the four moves with the highest expected impact this week given your plan, scorecard deltas, and what you actually shipped last week. You close the loop by marking what landed and what slipped.

Inputs

Last week's outcomes
Current plan phase
Live scorecard

What you get

4 priorities ranked by impact
Expected outcome per priority
Carry-over & blocker tracking

Example — Monday: ship case study #2, run 3 ICP calls, publish pricing page, launch retargeting on warm visitors.

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Sample input

Last week: 3 of 4 shipped
Phase: Pipeline (wk 6)

Generated output

01
Ship case study #2
Unblocks outbound; +12% reply expected
02
Run 3 ICP discovery calls
Refine messaging for next week
03
Publish pricing comparison table
Top scorecard fix
04
Launch retargeting on warm visitors
$2k test, 7-day window

05 · Allocate

Budget Planner

Channel allocation tuned to your stage, ACV, and revenue.

Recommends a monthly budget split across paid search, paid social, content, events, outbound, and partnerships — with expected CAC, payback, and pipeline contribution per channel. Reallocates as your stage and traction change.

Inputs

Monthly budget
Revenue stage & ACV
Current channel mix

What you get

Channel-by-channel split
Expected CAC & payback
Quarterly reallocation guidance

Example — $15k/mo → 35% content, 25% paid social, 20% outbound, 15% partnerships, 5% experiments. Blended CAC target: $1,150.

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Sample input

Budget: $15,000 / mo
Stage: Seed B2B · $15k ACV

Generated output

Content (35%)35

Paid social (25%)25

Outbound (20%)20

Partnerships (15%)15

Experiments (5%)5

Target CAC

$1,150

Payback

9 months

06 · Find leaks

AI Marketing Audit

The three changes most likely to move pipeline this quarter.

Crawls your site, scans messaging, conversion paths, and attribution setup, then surfaces the specific bottlenecks — missing campaigns, weak CTAs, broken funnels, attribution gaps — and ranks fixes by expected lift.

Inputs

Website URL
Funnel & GTM setup

What you get

Prioritised leak list
Expected lift per fix
Implementation difficulty

Example — Top fix: pricing page has no comparison table — adding one typically lifts demo conversion 18–32% at your ACV.

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Sample input

Site: acme.com
Funnel: Visit → demo → close

Generated output

No pricing comparison table
+18–32% demo conv· Effort: Low
Hero copy too generic for ICP
+12% bounce reduction· Effort: Low
No retargeting on warm visitors
$1.20 CPC, 6x ROAS expected· Effort: Medium

07 · Position

Messaging

A defensible positioning frame and the messaging that ships it.

Generates a category POV, target segment, competitive alternatives, unique value, and the three proof points that earn it. Then turns that frame into homepage copy, one-liner variants, and elevator pitch.

Inputs

Product, ICP, competitors
Founder voice samples

What you get

Positioning canvas
Homepage hero copy
Elevator pitch (15s / 60s)

Example — “The marketing OS for founders who can't yet afford a CMO” — paired with three proof points and a 60-second pitch.

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Sample input

Product: AI marketing OS
ICP: Pre-CMO founders

Generated output

For

Founders who can't yet afford a CMO

Unlike

Generic AI writers and $20k/mo agencies

Run the full marketing function as one connected system

"The marketing operating system for founders who refuse to ship random tactics."

08 · Amplify

Founder Content Engine

One voice memo → a week of content in your voice.

Drop a 10-minute voice memo or paste a transcript. Growthme turns it into a week of LinkedIn posts, a blog draft, a newsletter, podcast show-notes, and short-form video hooks — all tuned to your brand voice and on-narrative.

Inputs

Voice memo, video, or transcript
Brand voice profile

What you get

5 LinkedIn posts
1 long-form blog draft
Newsletter + show notes
Hooks for short-form video

Example — 10-minute memo on pricing → 5 posts, 1,400-word blog, 1 newsletter, 6 hook variants for Reels/TikTok.

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Sample input

Source: Voice memo · 10:24
Voice: Direct, opinionated

Generated output

5 LinkedIn posts

Hook-led, 800 chars each

1 blog draft

1,400 words

Newsletter

3-section issue

6 video hooks

Reels / TikTok

09 · Run

Campaign & Demand Gen

Full-fat campaign briefs, not channel-level fragments.

Pick an objective (pipeline, signups, launch) and Growthme builds the campaign: angle, audience, channel mix, asset list, copy variants, sequencing, and a measurement plan you can hand to a freelancer.

Inputs

Objective & timeline
Budget

What you get

Campaign brief
Asset checklist
Channel sequencing & measurement plan

Example — Series-A launch campaign: PR + 3 founder posts + 2 partner co-marketing + paid retargeting + 5-touch nurture.

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Sample input

Objective: Launch announcement
Budget: $25k · 3 weeks

Generated output

Week 1

PR embargo + 3 founder posts + partner pre-briefs

Week 2

Launch day · Product Hunt, X thread, podcast tour

Week 3

5-touch nurture + retargeting + sales follow-up

10 · Convert

Launch & Lifecycle Emails

Ready-to-ship sequences for every stage of the funnel.

Welcome flows, activation nudges, sales follow-ups, win-back, and launch announcements — generated in your voice with subject lines, send timing, and segmentation rules.

Inputs

Sequence type
ICP & lifecycle stage

What you get

Full email sequence
Subject line variants
Send cadence & segments

Example — 5-email activation sequence: triggered on signup, paced over 14 days, branching on first key action.

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Sample input

Trigger: On signup
Window: 14 days · 5 emails

Generated output

D0 · Welcome + 1 actionOpen: 72%

D2 · The 'aha' use caseOpen: 48%

D5 · Customer storyOpen: 41%

D9 · Branch: activated vs not—

D14 · Upgrade nudgeClick: 9%

11 · Pipeline

Sales Plan & ABM Lists

Outbound that's targeted, sequenced, and stage-appropriate.

Builds an outbound motion: ICP definition, target account list logic, sequence templates, channel mix (email/LinkedIn/calls), and pipeline targets aligned to your ACV and sales cycle.

Inputs

ICP & ACV
Sales team size

What you get

ABM account criteria
Multi-touch sequence
Pipeline & activity targets

Example — 200 target accounts, 8-touch sequence across email + LinkedIn, weekly target: 20 meetings booked.

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Sample input

ICP: Series-B SaaS, RevOps lead
Team: 2 AEs · 1 SDR

Generated output

Account criteria

50–500 emp · raised >$15M · using HubSpot or Salesforce

Sequence

8 touches · email + LinkedIn + 1 call, over 21 days

Meetings/wk

Reply rate

Pipe/qtr

$1.8M

12 · Compare

Benchmarks & Intelligence

How you compare to peers at your stage — and what's working now.

Benchmarks for CAC, payback, conversion, content output, and channel mix at your stage and ACV. Plus an intelligence feed: emerging tactics, channel shifts, and what's quietly working for similar companies.

Inputs

Stage, ACV, industry

What you get

Peer benchmarks across 12 metrics
Intelligence digest
Tactic gap analysis

Example — Your demo-to-close is 18% vs. peer median 24% — biggest gap is follow-up speed. Two suggested fixes attached.

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Sample input

Stage: Series A · $20k ACV
Vertical: B2B SaaS

Generated output

Demo → close18%peer 24%

Blended CAC$1,400peer $1,200

Content output12 / mopeer 8 / mo

Payback11 mopeer 10 mo

13 · Brand

Brand Kit & Voice

Codify how your brand looks and sounds — once.

Captures colours, type, tone, do/don'ts, and signature phrases. Every other module (copilot, content, emails, campaigns) reads from this kit so output stays consistently you, not generic AI.

Inputs

Logo, colours, voice samples

What you get

Brand kit
Voice profile
Reusable across all modules

Example — Tone: confident, no jargon, never hedges. Words to avoid: 'leverage', 'synergy'. Signature phrase: 'ship it'.

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Sample input

Samples: 3 founder essays
Audience: Technical founders

Generated output

Tone

Confident · plain English · never hedges

Avoid

"leverage", "synergy", "unlock", em-dash overload

Signature

"Ship it. Measure. Decide."

Built for founders, by marketers.

Every output is opinionated, decisive, and ready to ship. No 40-page strategy decks, no blank pages, no consultant handoffs.

Build my OS